| Nothing
succeeds like success like success. In fact, Mini
Storage Messenger’s overall winner in
the 1992 Facility of the Year Award has been so
successful they chose not to run any Yellow Pages
advertising for the past 10 years. That’s a
cardinal sin in this industry," says owner
Ronald Gomez, "but we found ourselves
wasting money sending callers to our competition.
In self-storage you can’t be more full than
full." Mini-Max made its debut in 1974 - the
first self storage facility built in the city of
San Diego. The original one-story, block wall
structure was nearly a quarter mile long. Spaces
quickly rented to commercial customers in the
nearby Kearny Mesa industrial area. "All the
units in that building
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were 10 by 20 and 10 by
30," say Gomez, who is also the developer of
the 17-year old facility (now 23 years old). A massive expansion has
elevated Mini-Max to super stature. When
Interstate 15 was realigned and expanded to eight
lanes, a 150-foot strip of land was created along
the property’s east boundary. This
additional allowed Mini-Max to triple its net
rentable square footage from 71,000 to its
present 205,000. "Two, three-story buildings
with five oversized passenger elevators were
added in July of 1990," Gomez explains.
"The new structures blend in with the
surrounding ‘reasearch park’
buildings."
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